The fourth annual NIHR MindTech conference brought together researchers, clinicians, patients, developers and policy makers with an interest in mental health and digital technologies. We amplified the conversation massively with 80% of the overall 16 million Twitter impressions coming from our team.
The live podcasting worked particularly well at this event, as we were able to ask the conference speakers questions raised on social media, and quickly share their responses for people to listen to. Really effective #BeyondTheRoom communication and a great way to democratise the discussion.
I was very impressed by the Mental Elf’s beyond the room service that you used by the way – I thought that added a whole different dimension to the event.