The Headstart Wolverhampton Autumn Conference focused on improving resilience and mental wellbeing in children and young people. The event targeted teachers, health professionals and voluntary sector staff who work with children and young people. The talks and workshops gave practical advice and strategies to these professionals to help them support young people to improve their resilience and emotional wellbeing; thereby reducing ongoing mental health issues.
Impact and reach
This one-day event sparked a great deal of social media activity. Our conversations had 388 people sending 1.4k tweets and bringing a total of 12.7m Twitter impressions.
Over the past decade, there has been a push in the UK to measure the outcomes of child and adolescent mental health services. If done well, routine outcome measurement can help improve service performance, promote shared decision making, and tailor treatment to the needs of service users and their parents. However, there is a lack of consensus about the types of change that constitute a ‘good outcome’, and an urgent need for better ways of theorising and measuring children’s mental health outcomes.
This workshop at the Royal Society of Medicine aimed to stimulate an interdisciplinary debate about what constitutes a good outcome in child and adolescent mental health by bringing together speakers from a variety of backgrounds.
When the day job stops you getting to an event but can still get involved! Win! #GoodOutcomeCYPMH #BeyondTheRoom
– Ian McDonald on Twitter
This one day conference featured an outstanding line-up of speakers who are world renowned practitioners, clinicians, teachers and researchers addressing mental health needs in schools and communities.
Their sessions featured up to date research and practice innovation on public mental health in schools including; partnerships between schools and Child and Adolescent Mental Health Services (CAMHS) dealing with mental health problems, enhancing and measuring wellbeing in children and young people, new trialling of a classroom management intervention, and ADHD interventions in schools.
Impact and reach
Vanessa and André orchestrated the live tweeting, and their combined involvement was 77% of the total activity:
13.1 million Twitter impressions
Not bad for a one-day event with around 150 people ‘in the room’!
We interviewed many of the keynote speakers and shared the conversations quickly throughout the day so that people following on social media could hear direct from the experts.
The HeadStart Spring Conference took place on 27th April at the Wolverhampton Science Park. The event saw over 200 professionals and partners from the health, education, welfare, police and voluntary sectors come together to discuss mental wellbeing, education and the promotion of resilience in young people.
We were asked to live tweet the event by working closely with the Headstart team, and also carry out a small number of podcast interviews.
Our involvement saw the usual dramatic increase in online conversation and engagement, even though this was a local event in Wolverhampton with quite a local agenda and focus.
We will be returning to Headstart events later in the year to help take them #BeyondTheRoom once again.
The Child Outcomes Research Consortium (CORC) is part of the Anna Freud National Centre for Children and Families. In April 2017 they ran a small one-day event for CORC members to join with colleagues from schools, statutory and voluntary sector service providers, health, local government, and academia. Together the audience (in the room and on social media) considered how best to address the challenges of measuring outcomes in a variety of settings across child and young person mental health care.
We live tweeted and podcasted the event and as usual our involvement saw a dramatic increase in the online audience:
90% of the Twitter activity came from our team
Using #BeyondTheRoom saw a 6-fold increase in the overall audience size
Our customer satisfaction and repeat business rates are extremely good. We’ll be involved with another event for this client this summer.