We saw a huge social reach at the #PDDigital16 festival in Leeds where we had >16 million impressions in less than 24 hours and facilitated discussion between over 400 people at the event, even though there were only about 100 in the room. The conference reach continued to grow in the days after the event, with over 700 people participating by the end of the week.
Our combined team input was significant, with over half of the Twitter activity from Mark, Vanessa and André, as well as popular features including live streaming of the festival debate, filming of the talks for later use, and live podcasting of informal conversations with participants to capture ideas as they arose.
People Drive Digital values
Good ideas can come from anywhere
Small is beautiful
There is more than one way to do everything
Having fun matters
Everyone can participate
In being connected – outside in and inside out
The process matters as much as the outcome
Learning is an important matter and we should learn through doing
Generosity is a fundamental way of being
In celebrating different approaches
In the principles of the maker community (http://en.m.wikipedia.org/wiki/Maker_culture)
In co-design and co-production
The value of the sharing economy – sharing treasure increases value
The value of diversity of people, backgrounds, approaches and opinions
The fourth annual NIHR MindTech conference brought together researchers, clinicians, patients, developers and policy makers with an interest in mental health and digital technologies. We amplified the conversation massively with 80% of the overall 16 million Twitter impressions coming from our team.
The live podcasting worked particularly well at this event, as we were able to ask the conference speakers questions raised on social media, and quickly share their responses for people to listen to. Really effective #BeyondTheRoom communication and a great way to democratise the discussion.
I was very impressed by the Mental Elf’s beyond the room service that you used by the way – I thought that added a whole different dimension to the event.
We recently covered the #NPNR2016 conference in Nottingham and the Symplur Twitter analytics show that from the 12.5 million impressions we had during the week of the event, over 8 million came directly from #BeyondTheRoom social media activity of our Twitter accounts (Mental_Elf, VanessaLGarrity, WeMHNurses, MarkOneInFour). This clearly demonstrates that our involvement in the conference brought a 3-fold increase in the overall Twitter reach.
Wow! Employing #BeyondTheRoom for our #NPNR2016 event brought a 3-fold increase in our Twitter reach.
André, Vanessa and Mark understood what we needed and made a huge difference to developing our reach and impact. Our pre-conference keynote speaker discussion was live streamed on YouTube, and this and its associated @WeMHNurses #WeMHNs tweet chat drew in people from the UK and beyond. We had live tweeting from every speaker session, and videoed every plenary speaker for future use. All this represented a considerable, and helpful step up for us and we look forward to working together again in 2017.